Economic Development

Measure the annual number of business licenses issued through the Community Development department.

This goal is measured by tracking the total annual number of business, liquor and gaming licenses.Explore the data
licenses
Final
licenses
Dec 2017 Target
Goal Period ended December 2017

            Why is this metric important?

            This measure uses the total number of business licenses as an indicator of economic activity in Carson City. Note that this measures only the number of businesses and does not measure the size of each business. See the Employment metric for more information on the total number of jobs in Carson City.

            How do we measure this metric?

            This measure tracks the total number of new business licenses plus renewed businesses licenses issued in any given year.

            What progress are we making with this metric?

            A specific goal for business licenses is not set as part of this measure. Rather, this measure may be used as an indication of how the local economy is progressing. The number of businesses in any given year is influenced largely by general economic conditions and cannot be significantly influenced by City activities. For example, the total number of business licenses went up during the Recession, possibly due to folks starting their own small businesses while otherwise unemployed. More recently, the number of business licenses has decreased as unemployment has decreased, presumably as more people went back to work. Historical business license information is tracked for comparison.

      Data Governance

      describes the quality of the data itself. Governance issues generally indicate that the data source is considered incomplete or unreliable.

      Model Health

      describes the quality of the predictive model. If the model health is poor, the trend prediction should not be trusted.

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